2018 03-16 Susan

SUSAN MAXWELL

PRINCIPAL 
CHIEF OPERATING OFFICER
CAPS

Susan brings more than 30 years of progressive executive management and leadership experience as Chief Operating Officer. Susan is responsible for the day-to-day operation of the Company, implementing strategies for the Chief Executive Officer, directing internal operations, and plays an important role with investors.

Susan’s strategic role in the development process is to ensure consideration for the operational perspective into design. Susan leads interior design, common area uses, and branding and marketing for new developments. She also acts as managing partner for operations. She is integral in the acquisition and development planning for Zocalo’s future developments, working directly with equity partners.

Susan developed Zocalo’s property management foundation, standards of excellence and service culture through the implementation of the entrepreneurial spirit to her team. She encompasses the communication of the organization’s brand and service mentality through community branding, strategic planning, sales and training, marketing and media relations, process improvement and implementation, online marketing, and web reputation. Employing a robust process for evaluating opportunity gaps to capitalize efficiencies, advance reputation and drive performance.

Her balance of innovation, analytical skills, creativity, and leadership have made Susan a pioneer in the operations role for the Metro Denver real estate market and gained her a place as a finalist in the prestigious Apartment Association of Metro Denver’s 2011 and 2018 Tributes Awards as Most Outstanding Executive. Susan has worked with Greystar Real Estate Partners, Riverstone Residential Group, and Lincoln Property Company overseeing new developments, identifying new management opportunities and cultivating relationships with future and existing clients. Prior to joining Zocalo, Susan served as the Regional Vice President for Campus Advantage where she oversaw a portfolio of over 4,000 beds in a variety of markets in numerous states.

Susan is past Secretary and Treasurer of the Apartment Association of Metro Denver. She also holds a Certified Apartment Portfolio Supervisor (CAPS®) designation through the National Apartment Association.

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